In part one, I discussed what email marketing can do for you, the types of email marketing, differences between opt-in and opt-out lists, and a few ways to build your own opt-in list. In part two, I’ll be giving a few reason why you should choose as 3rd party email marketing website instead of mass-mailing yourself and then I’ll be reviewing some of the more popular email marketing websites out there.

Why Choose a Third-Party Email Marketing Solution

It may seem like a good idea to simply email your newsletter to your contact list yourself using your own email client, but there are a number of drawbacks to this approach.

First, while programs like Outlook and Thunderbird may not limit how many messages can be sent per day, most internet service providers do. Some ISPs limit customers to as few as 1000 unique recipients per day and webmail providers can be even stricter, with some only allowing 25 unique recipients per day. When using a third-party email marketing website, you’re only limited by your budget.

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