In part one of the email marketing series, I discussed how email marketing can improve your customer relationships and promote sales. I also talked about the different types of email marketing, and the advantages of building an opt-in list. In part two, I discussed a few reason why you should choose a third party email marketing website instead of mass-mailing yourself and then reviewed some of the more popular email marketing websites out there. In this article I’ll be reviewing a few more options, including MadMimi, Aweber, Benchmark, iContact, and CampaignMonitor.

MadMimi (Free for less than 100 subscribers, as low as $8 per month)

The appeal of MadMimi is apparent right from the start: the website is bright, the layout is simple and intuitive, and setting up an account is easy and requires no credit card for the free account type. Users who are unfamiliar with email marketing will enjoy the extensive theme and template selection, phone and email support, and the helpful video tutorial that guides you through creating your first email campaign using MadMimi’s module-based, WYSIWYG message editor/composer. Import your mailing list, confirm your email address, and you’re ready to send out your first campaign.
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