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reMail goes Open Source! What does it mean?

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March 5th, 2010
Viktor Petersson

A few weeks back it was announced that reMail had been acquired by Google. We were somewhat surprised by the announcement. What does Google plan to do with reMail? Was it a pure talent acquisition? (Gabor Cselle, the founder of reMail, is an ex-Googler.)

Today an even more surprising announcement was made: reMail is going open source! I’m still not sure what this means. Are Google open sourcing reMail because they don’t care for it (they just wanted Gabor back), or is it part of a bigger strategy? Perhaps Google is planning to embed the technology behind reMail in Android. If so, it might make sense for them to first open source the technology.

This announcement leaves me with a lot of questions. Hopefully we will see the reMail technology built into an upcoming version of Android. I’m all for open source, but I’m just confused about Google’s strategy.

I’ve attached a video demo of reMail after the jump.
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Tags: Android, Google, reMail Posted in News No Comments »

Email Marketing Part 4: 25 Tips To Optimize Your Campaign

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February 15th, 2010
Chris Hoke

In part one of the email marketing series, I gave a brief introduction on how email marketing can improve your customer relationships and promote sales. I also covered the different types of email marketing, and the advantages of building an opt-in list. In part two, I discussed a few reason why you should choose a third party email marketing website instead of mass-mailing yourself and then reviewed some of the more popular email marketing websites out there. In part three, I reviewed MadMimi, Aweber, Benchmark, iContact, and CampaignMonitor. In this, the final article of the series, I’m going to be giving you 25 tips on how to get the most out of your email campaign.

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Tags: email marketing Posted in Analysis, Tips 1 Comment »

Email Marketing Pt. 3: MadMimi, Aweber, Benchmark, iContact, CampaignMonitor Reviews

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February 3rd, 2010
Chris Hoke

In part one of the email marketing series, I discussed how email marketing can improve your customer relationships and promote sales. I also talked about the different types of email marketing, and the advantages of building an opt-in list. In part two, I discussed a few reason why you should choose a third party email marketing website instead of mass-mailing yourself and then reviewed some of the more popular email marketing websites out there. In this article I’ll be reviewing a few more options, including MadMimi, Aweber, Benchmark, iContact, and CampaignMonitor.

MadMimi (Free for less than 100 subscribers, as low as $8 per month)

The appeal of MadMimi is apparent right from the start: the website is bright, the layout is simple and intuitive, and setting up an account is easy and requires no credit card for the free account type. Users who are unfamiliar with email marketing will enjoy the extensive theme and template selection, phone and email support, and the helpful video tutorial that guides you through creating your first email campaign using MadMimi’s module-based, WYSIWYG message editor/composer. Import your mailing list, confirm your email address, and you’re ready to send out your first campaign.
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Tags: aweber, benchmark email, CampaignMonitor, icontact, mad mimi Posted in Reviews 2 Comments »

Atmail 6.1.3 is out. Now supports LDAP and Active Directory

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January 28th, 2010
Viktor Petersson

Atmail 6.1.3 was announced just a few hours ago. While you might wonder why we report so much about every release of Atmail. The reason is simple, Atmail is one of the most innovative email solutions on the market. Contrary to their larger competitors such as Exchange and Zimbra, Atmail a big bloatware that requires 4GB or RAM to handle 20 users. That is one of the main reason’s why I like Atmail.

As Atmail keeps adding new features, I really hope that they won’t fall in the bloatware-trap and add leave the light and minimalistic path they’re currently on.

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Tags: Atmail Posted in News 1 Comment »

Email Marketing Pt 2: MailChimp, ConstantContact, EmailBrain, LetterPop Reviews

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January 28th, 2010
Chris Hoke

Email marketing on targetIn part one, I discussed what email marketing can do for you, the types of email marketing, differences between opt-in and opt-out lists, and a few ways to build your own opt-in list. In part two, I’ll be giving a few reason why you should choose as 3rd party email marketing website instead of mass-mailing yourself and then I’ll be reviewing some of the more popular email marketing websites out there.

Why Choose a Third-Party Email Marketing Solution

It may seem like a good idea to simply email your newsletter to your contact list yourself using your own email client, but there are a number of drawbacks to this approach.

First, while programs like Outlook and Thunderbird may not limit how many messages can be sent per day, most internet service providers do. Some ISPs limit customers to as few as 1000 unique recipients per day and webmail providers can be even stricter, with some only allowing 25 unique recipients per day. When using a third-party email marketing website, you’re only limited by your budget.

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Tags: constantcontact, emailbrain, letterpop, mailchimp, marketing Posted in Reviews 6 Comments »

Making Facebook’s messaging system IMAP compatible

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January 26th, 2010
Viktor Petersson

imapbookI’m actually surprised nobody has posted anything about this online, but it’s more or less possible to write an IMAP proxy for Facebook using their API. Sure, you could not write a full-fledge IMAP implementation, but you could get it to perform the most basic tasks, like reading messages (and therefore also store them locally).

I got the idea of making an IMAP proxy (or bridge, parser or whatever you want to call it) back in in August when Facebook announced new API calls to access the mailbox. Upon reading them, I realized that it could be used for a lot new things, such as this. Since then, I’ve been waiting for someone take on the challenge. I’ve been keeping an eye open for a projects in this area, but haven’t seen any. Therefore, I thought I might at least raise some interest and perhaps someone will take on the challenge.

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Tags: Facebook, IMAP Posted in Analysis 1 Comment »

Pegasus Mail 4.52 is out

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January 26th, 2010
Viktor Petersson

Pegasus MailFor those who have been using email since the dawn of time, Pegasus Mail is a well known name. For those of you who started out reading your first email in Outlook, chances are you have no clue what Pegasus Mail is.

Before I dive into what the new release entails, let’s just give those of you who are not familiar with Pegasus Mail a quick introduction. The first release of Pegasus Mail was launched back in the ’90s and was initially developed for Novell NetWare (a cut-down version of Pegasus Mail called FirstMail came bundled NetWare). Later on, support for MS DOS and Macintosh, and even later, Windows was added (Wikipedia).

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Tags: Mercury Mail Transport System, Pegasus Mail Posted in News Comments Off

Email Marketing Part 1: An Introduction

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January 20th, 2010
Chris Hoke

Email marketing is a type of direct marketing that aims to reach potential or current customers through the use of electronic mail. Unlike mass media marketing, email marketing sends promotional messages directly to targeted users. Email marketing, when used correctly, can encourage brand loyalty, increase overall customer satisfaction and, most importantly, increase sales.

There are many advantages to using email marketing over other marketing and advertising methods, most of which have to do with the nature of email and how people tend to use their email accounts. One such advantage is the fact that sending an email message costs nothing; the relatively small cost of email marketing is incurred by using websites that help manage your contact lists, provide message templates, and send the messages for you.

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Tags: email marketing, opt-in, opt-out Posted in Analysis 3 Comments »

Major new deal for LotusLive

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January 14th, 2010
Viktor Petersson

IBM LogoToday eWeek reported that Panasonic is switching 150,000 users away from Microsoft’s Exchange to IBM’s LotusLive.

The announcement came in a timely fashion, just as Lotusphere 2010 is about to open it’s doors. Coincidence? I think not. It sounds like a well planned marketing move.

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Tags: Exchange, IBM, LotusLive Posted in News 1 Comment »

Gmail is now more secure.

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January 13th, 2010
Viktor Petersson

Yesterday Google made a pretty small announcement in regards to a big change (at least from my point-of-view).

The news is that they are going from non-SSL to SSL as the default option in Gmail. For those non-techies reading this, this means that instead of sending the traffic from Google’s servers to your local computer in an unencrypted form, which is vulnerable for other people to eavesdrop on your communication (eg. reading your emails as you are reading them), they are now encrypting the traffic. By doing this, it becomes fairly difficult for someone to eavesdrop on your communication (although not impossible).

For the security conscious people out there, this option have been available for quite some time (since 2008 to be precise), but it has not been enabled by default.

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Tags: Gmail, Google, One, security Posted in News Comments Off
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Latest Articles

  • 03/05 - reMail goes Open Source! What does it mean?
  • 02/15 - Email Marketing Part 4: 25 Tips To Optimize Your Campaign
  • 02/03 - Email Marketing Pt. 3: MadMimi, Aweber, Benchmark, iContact, CampaignMonitor Reviews
  • 01/28 - Atmail 6.1.3 is out. Now supports LDAP and Active Directory
  • 01/28 - Email Marketing Pt 2: MailChimp, ConstantContact, EmailBrain, LetterPop Reviews
  • 01/26 - Making Facebook’s messaging system IMAP compatible
  • 01/26 - Pegasus Mail 4.52 is out
  • 01/20 - Email Marketing Part 1: An Introduction
  • 01/14 - Major new deal for LotusLive
  • 01/13 - Gmail is now more secure.

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