In part one of the email marketing series, I gave a brief introduction on how email marketing can improve your customer relationships and promote sales. I also covered the different types of email marketing, and the advantages of building an opt-in list. In part two, I discussed a few reason why you should choose a third party email marketing website instead of mass-mailing yourself and then reviewed some of the more popular email marketing websites out there. In part three, I reviewed MadMimi, Aweber, Benchmark, iContact, and CampaignMonitor. In this, the final article of the series, I’m going to be giving you 25 tips on how to get the most out of your email campaign.
Email Marketing Part 4: 25 Tips To Optimize Your Campaign
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February 15th, 2010
Gmail Labs: 17 Best Features And Gadgets
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December 4th, 2009
Arguably one of the best things about Google is that they build virtually all of their software to be open-source. From the Chrome browser to the new Chromium operating system, Google relies on plugins, extensions, and add-ons, both in-house and user-created, to make software that evolves to suit the user’s changing needs. And for one of the best examples of how this kind of open-ended design can inspire a devoted community of users, one needs look no further than Gmail.
You know it’s time to switch email provider when….
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November 17th, 2009
There are quite a few crappy email providers out there. If you did not pay attention when you chose your email provider, chances are that your email provider sucks. I’ve compiled a brief check-list for you that you can use to determine if your email provider sucks and that it’s time to move elsewhere.
Keep in mind that these are general guidelines. I’m aware of situations that invalidate one or more of these arguments, but they are true in general.
You know that that it’s time to switch email provider when….
…your storage quota is less than 5GB and you pay more than $0 per year.
Yes, Gmail changed the rules of the game. When they introduced several gigabytes of free storage, their competitors had no other choice but to follow. Today Gmail gives you more than 7GB of free storage. If you are still paying for less than a couple of gigabytes of storage, it’s time to move on.
Avoid The Hook: Protect Yourself Against Phishing
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November 1st, 2009
The technology news headlines have lately been buzzing with news of recent widespread phishing attacks. One report from earlier this month states that a phishing scheme aimed at email users took in more than 20,000 email addresses and passwords. The FBI director even admits to a brush with such a scam, which prompted his wife to take over the responsibility of their online banking.
When it comes to phishing scams, a compromised email account can be the least of your problems. Many people use the same password on several websites, including their online bank accounts. Information gathered through various online accounts can be used to steal not only your money, but your identity. Criminals can then use your stolen identity to obtain medical care, loans, or commit crimes in your name.
How secure is your hosted email?
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October 11th, 2009
Photo by gutter.
E-mail privacy is a hot topic these days, and the buzz about it has been rekindled by the latest news that Gmail, Hotmail, and Yahoo e-mail account passwords had been phished and posted online (which we covered here and here). This is neither the first nor the last time security has been or will be compromised by malicious individuals online who want to steal identities. However, it has certainly ignited an interest in the security of popular online websites.
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How to Recall an Email Using Outlook
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October 10th, 2009
Photo by dps.
It’s one of those things that’s probably happened to most people. You click the send button in your email client and then … oh no! … realise that the email is being sent to wrong person! You desperately scrabble to cancel the sending but … too slow … and that picture you meant to send to your girlfriend is now on its way to your boss. Oops!
As we covered in a recent article, something similar happened to an employee of the Rocky Mountain Bank in Wyoming (let’s call him “Bob”). It seems that poor old Bob was asked to send certain documents to a particular Gmail address, but actually sent them to a completely different Gmail address. Ouch! Upon realising his mistake, Bob sent another email to that address asking that the recipient delete the initial email unread and to contact the bank to discuss the situation. Alas, Bob – who was probably sweating profusely by this time – didn’t get a response (which is not particularly surprising – I think the majority of people would have assumed that Bob was a scammer/spammer/phisher!).
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