In part one of the email marketing series, I gave a brief introduction on how email marketing can improve your customer relationships and promote sales. I also covered the different types of email marketing, and the advantages of building an opt-in list. In part two, I discussed a few reason why you should choose a third party email marketing website instead of mass-mailing yourself and then reviewed some of the more popular email marketing websites out there. In part three, I reviewed MadMimi, Aweber, Benchmark, iContact, and CampaignMonitor. In this, the final article of the series, I’m going to be giving you 25 tips on how to get the most out of your email campaign.
Email Marketing Part 4: 25 Tips To Optimize Your Campaign
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February 15th, 2010
Email Marketing Part 1: An Introduction
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January 20th, 2010
Email marketing is a type of direct marketing that aims to reach potential or current customers through the use of electronic mail. Unlike mass media marketing, email marketing sends promotional messages directly to targeted users. Email marketing, when used correctly, can encourage brand loyalty, increase overall customer satisfaction and, most importantly, increase sales.
There are many advantages to using email marketing over other marketing and advertising methods, most of which have to do with the nature of email and how people tend to use their email accounts. One such advantage is the fact that sending an email message costs nothing; the relatively small cost of email marketing is incurred by using websites that help manage your contact lists, provide message templates, and send the messages for you.