Email marketing is a type of direct marketing that aims to reach potential or current customers through the use of electronic mail. Unlike mass media marketing, email marketing sends promotional messages directly to targeted users. Email marketing, when used correctly, can encourage brand loyalty, increase overall customer satisfaction and, most importantly, increase sales.
There are many advantages to using email marketing over other marketing and advertising methods, most of which have to do with the nature of email and how people tend to use their email accounts. One such advantage is the fact that sending an email message costs nothing; the relatively small cost of email marketing is incurred by using websites that help manage your contact lists, provide message templates, and send the messages for you.